There is a saying that dealing with industry analysts is like herding cats. The truth is that it’s said by both their managers and the client community (vendors, AR, PR). I’ve worked at two of the largest and most well-known industry analyst firms in the technology industry since 2005, but it was only after I attended an Institute of Industry Analyst Relations (IIAR) gathering that the real disconnect between the two “sides” was revealed. Therefore, in this post I hope to illuminate how analysts work and how the AR/PR/vendor side can better work with analysts in the future.
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